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What is the main purpose of a landing page?

When you plan to do a marketing campaign, one of the first things you should know is what your campaign or goal is and how will you achieve it. Sites like Smart Insights can give you statistics and other data on web trends and social media. This way, we help marketers focus their efforts on what really matters: creating great content that people want to read.


A landing page is a standalone web page built for one specific objective. They are often simple, stripped down versions of the main site meant to draw in casual browsers who might be interested in the products or services being advertised or promoted. These visitors are sent away from this initial point via links prompting them to transact with the site or carry out a specific action.

Their main purpose is to direct the user to a specific product, service or piece of content that is relevant to their needs at just the right moment in time. Landing pages have really exploded in popularity over the last few years given the rise in conversion-focused Internet marketing and advertising.


A landing page is a single web page that appears in response to clicking on an ad or other online paid promotion. Although the term "landing page" is most commonly associated with advertisements, it also applies to other types of online marketing campaigns where a URL link is clicked and an entirely new set of content opens.


A landing page is the first impression a company has with their customer.

It's the page a customer arrives at when they click on a link from PPC, social media or email. A landing page is where customers go when they're in "decide mode," actively seeking a solution to a problem.


On a blog or website that generates leads, a landing page is one of many pages which specifically target your ideal customer with pre-sales information to inform them about your product. The main goal of these pages is to convince potential customers that they should buy your product or service, and this is done by providing content which establishes you as an expert in your field.


A landing page (sometimes shortened to "LP") is used for presenting special offers, either at the time of clicking an ad or after completing a purchase. A company can also use landing pages to collect email addresses for its newsletter, which helps it build up the initial customer base for future sales promotions and marketing campaigns.


A full-service agency will have a landing page in addition to their homepage that is responsive and optimized for different channels such as PPC, email marketing, etc.

This enables them to start a conversation with their visitor right away. The landing page is the part of the website that visitors land on when clicking on an ad. It usually features only one CTA, which might lead to your checkout or user account pages. The goal of this page is very specific: to get people interested in buying your product.



A landing page is where customers go when they're in "decide mode," actively seeking a solution to a problem. For example, if you think of your typical ecommerce site, there are many products listed across the top navigational bar on every page. When people land on these pages, they are not yet ready to buy anything because they still need to complete research and read reviews before making a purchase. For this reason, you want to push them further down your page and convert them into customers as soon as possible.


A generic term referring to one web page on an individual site that contains the elements necessary to sell a product or service. The entire goal of a landing page is to convert a visitor into a lead. A landing page is the part of the website that visitors land on when clicking on an ad. It usually features only one CTA, which might lead to your checkout or user account pages. The goal of this page is very specific: to get people interested in buying your product.


A dedicated landing page helps with guiding the lead down a desired funnel of events from initial contact to purchase/conversion.

Landing pages can be used for promoting specific products, services, contests or events. Landing pages are designed to get people interested in your product/service quickly and easily.

A landing page is also sometimes referred to as a "lead capture page." The goal of the page is to convert visitors into leads by directing them toward converting actions like downloading an ebook, signing up for a newsletter, or buying something.



A landing page is any web page that you send traffic to from an ad, email campaign, display network campaign, social media post and so on. Instead of sending people to your home page where they have no particular reason to convert, the goal of a landing page is to get them to do exactly what you want them to, in this case sign up for a mailing list or download a PDF.


Lead generation landing pages use persuasive content to convince people to sign up for an email list or other offers in order for them to receive more information about the product they're interested in.

The goal of a landing page is to convert visitors into leads by directing them toward converting actions like downloading an ebook, signing up for a newsletter, or buying something. A landing page can be used for promoting specific products, services, contests or events. The goal of the page is to convert visitors into leads by directing them toward converting actions like downloading an ebook, signing up for a newsletter, or buying something. A landing page is where traffic that comes from particular marketing efforts goes to.


Landing pages can be used for promoting specific products, services, contests or events. The goal of the page is to convert visitors into leads by directing them toward converting actions like downloading an ebook, signing up for a newsletter, or buying something. A landing page is where traffic that comes from particular marketing efforts goes to.


Landing pages can be used for many things, such as advertising campaigns and events promotions.

Conversion landing pages focus on converting visitors into paying customers by using high-quality images and easy navigation options . The goal of the page is to convert visitors into leads by directing them toward converting actions like downloading an ebook, signing up for a newsletter, or buying something. This page is designed to convince users to subscribe, download something, etc.


A landing page is the first impression a company has with their customer. For many companies, this includes having a dedicated landing page in addition to their homepage that’s optimized for different channels such as PPC, email marketing and social media advertising. The design of these pages should be clean and attractive so it can draw attention from users while also guiding them down desired funnel of events from initial contact to conversion/purchase. Landing pages are an excellent way to increase conversions because they show customers what you have available without overwhelming them with too much information at once or making them feel like they're being sold something before they've even had a chance to know if there's anything worth buying on your site. If you want help building one

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