The up and coming generation of businessmen and businesswomen, the Millennials, have a social media presence that is unlike anything we've ever seen. They are the most active age group on Facebook so it's no surprise to see businesses marketing their company on this very basis.
Facebook has more than one billion users worldwide which means your target audience is there. If you aren't utilizing Facebook to market your small business, you are missing out on quite a large percent of your potential customers. Your company should be able to communicate with current and past clients through updates about what's going on in the company. People these days love to see authenticity instead of false advertising that only waste people's time when no real updates or news will ever be released.
Facebook should also be utilized to communicate with potential clients and gain new business. This can be done through contests which we'll get into later in this article, but it should also show the human side of your company because people want to do business with other people and not a machine or corporation that they hardly even know exist.
Your Facebook Page should have a link to your website where potential clients can get more information about your company without being bombarded with ads every 5 seconds. Some people may choose not to follow you on Facebook, but they will likely visit your site once they see that it exists.
Facebook is just one of the many social media sites that are available for companies to use. There are many other social media websites where companies can market their small businesses, but Facebook is the best one to start with due to its accessibility and already built in audience.
Optimize your page for search engines
However, before you can market your small business on Facebook, you have to optimize your page, so search engines pick up on it. There is a lot of competition out there so being able to stand out from the crowd is essential. If your page isn't optimized, potential customers will most likely pass you right by and choose another company to give their business to.
There are two easy ways of making sure your Facebook page is optimized for search engines. The first one is by adding a unique and compelling description about the company. This should contain keywords that people would use to find your business, but it should also be concise and an accurate representation of what you provide so new visitors don't have to question what your company is about.
The second way to optimize your Facebook page for search engines is by adding a link to your website in the "about" section of your page. Users should be able to easily click on it and navigate directly over to your site. Once this link exists, people will have an easier time finding you through search engines and this will bring more traffic to your site.
There are also many other ways of optimizing your Facebook page for search engines through social media marketing. The three ways we'll discuss now are how to use hashtags, joining groups and participating in events. When these methods exist on your Facebook page, people can find you as well as become involved with the company.
Create a Facebook Group
Creating a Facebook group is another way to market your small business on the site. This can be done through having an "about" section where you can detail what the group is about and why people should join.
You'll want to make sure that whatever you write for this section reflects your intentions with starting the group. You don't necessarily want to create a group for the sole purpose of marketing your company, but you do want people to see that it exists and what it is about. Joining other Facebook groups will also help market your small business. This can be done by joining active groups within your industry or niche that are operated by other companies in the same field as yours. By joining these types of groups, you can easily form partnerships with other companies and give exposure to each other through shared posts.
Another way to join Facebook groups is by finding local small business related pages on the site. These are typically operated for free by people who want to help support their communities and encourage entrepreneurship. Joining these will allow you to market your products and services to people in your area who may be interested.
Lastly, participating in events related to small businesses will help you market your company on Facebook. This can be done by joining local business fairs and making sure there is a link to your Facebook page on all of the promotional material for these events. You should also try to get in contact with local news companies and see if you can set up an interview to talk about the company and what you provide.
These are just a few ways that you can market your small business on Facebook. It's essential to be proactive in this type of marketing because standing out from the crowd will draw more attention to your brand and help increase sales.
Post on a regular basis and use hashtags to increase reach
Posting on Facebook regularly is another way to market your small business effectively. This can be done by creating a posting schedule. Your posts should include information about the company, photos of work being done, sales being run and news that will keep people interested in what you have to say.
Hashtags are another great strategy for marketing your small business on Facebook because they will help you reach a much larger audience than just those who have liked your page. Once these hashtags appear in your status updates and comments, people who aren't connected with the company can see the same content and be exposed to what it has to offer.
There are many types of hashtags that you can use on Facebook, but it's important to be strategic about the ones that are most effective for your brand. For example, #marketingtips might get you engagement from people who want to learn how to market better, but isn't going to help you reach a broad audience. By contrast, hashtags like #smallbusiness or #smbiz will give you more exposure to people in your industry. Not only will you be able to reach more people through these hashtags, but it can also help keep your content relevant for when people search Facebook for this type of information.
Use Facebook Insights to see what posts are performing the best
Facebook Insights can be a great way to see what type of content resonates best with your audience and then replicate that success. You can find this tool by going to the Facebook page for your business and clicking "Insights" in the left sidebar.
Then, you'll want to click on the three dots next to "Lifetime" and then "Post Reach" to sort the data by post. From here, you can see what types of content are resonating with your audience best and how frequently they're interacting with it. Focusing on these types of posts in the future will help you market your small business effectively because you'll be able to reach more people while boosting the number of times that people get in touch with you.
Remember, to get the most out of Facebook marketing for your small business, it's best to be proactive and spend time on the site every day. By creating a posting schedule and understanding how well different types of content resonate with your audience, you'll be able to improve the way that you market to potential customers and get more business for your company.
Reach out to influencers in your industry or target market who have large followings on social media networks
You should also try to reach out to influencers in your industry or target market who have large followings on social media networks like Facebook, Twitter, Instagram and Pinterest. Try looking for them through keywords like "customer acquisition" or "social media marketing." Then search their profiles to see if they share the same interests as you.
Once you've found a few people who have an interest in your type of business, reach out to them and ask if they'd be willing to do a product giveaway or if they would post a link to something on their page featuring your product. This can help you get more exposure for your brand without having to pay for ads. At the very least, you'll be reaching people who are already interested in doing business with businesses like yours.
It can be time-consuming to find influencers on social media but it's worth the effort if you have a successful campaign. These types of outreach initiatives are also another way to market your small business on Facebook by using this valuable social platform to find people who want to work with companies like yours.
Make sure you're adding value through your posts
When people visit Facebook, they don't want to feel like the only reason they came there was because of some kind of marketing ploy. This can be very damaging for your brand if you do this too often and it can make people look at your company in a negative light.
To avoid this from happening, make sure that you're adding value with all of your posts. For example, if you have a blog about how to market a small business on Facebook next time you share a link to it on the social network include a few thoughts or opinions about what you liked about the article or how it can benefit your readers.
This will help you avoid coming off as a spammer and ensure that your brand has a positive image online. Only do this with posts that are truly useful to people, but if you can find ways to share them in an interesting way it'll go a long way towards helping you market your small business on Facebook successfully.
Promote your business with sponsored posts, which you can do by paying money or running contests that reward people with free products
It's also important to have a business page on Facebook where you can post more detailed information about your company and promote it using paid advertisements. One of the best things about sponsored posts is that, in addition to raising awareness for your brand, they allow you reach a very specific target audience.
Sponsored posts are essentially just promotions that allow you to tell people about your brand or business and offer some kind of deal or service that's exclusive to Facebook users. It can be anything from a discount on your products, sharing free items with fans and followers, promoting an event you're planning and so forth.
Depending on how much money you want to invest in advertising, you can either run a campaign with posts that people will see only once or you can opt for more permanent ads. Advertisements are obviously more expensive, but they allow you to reach your target audience directly and on a consistent basis.
When paying for sponsored posts, try using Facebook's advertising platform because it allows you to create an ad that'll catch the eye of your target audience and it'll be right there in their news feed, which is the main place where people visit on Facebook. If you're running a contest, make sure that it's something that your customers would enjoy entering into.
With these simple tips, you can create a successful Facebook marketing campaign and drive more people to your business. Have you seen an increase in traffic or sales since implementing any of the strategies we've discussed? If so, share it with us! We want to know how this has worked for other small businesses too. What's been your favorite tip from our list? Let us know in the comments below!