But what if you're not getting enough reviews? What can you do? Well, there's plenty!
Ask for reviewsSimple, isn't it? However, in order to do this you need to have a good relationship with your customers. Provide them with the best possible service before asking for their review. They will spend more time talking about - and writing - good things rather than bad ones. The world of online reviews is much like real life: you get back what you give.
Add review forms on your website and ask for reviews after deliveryThis is a smart way of doing things. After all, with this kind of strategy the customer is actually giving their opinion about how satisfied they were with both your product and service - not just one or the other. If your customer is happy with the product - they are more likely to give you a good review.
Send follow-up emails asking for reviews.This one is personal favorite, not only because it's an effective strategy but also because it can be automated. For example, there are tools that allow you to send reminders to customers reminding them to review your product or service after it's delivered. Once you've sent the email, all you need to do is sit back and wait for your reviews to roll in.
Don't be afraid of negative reviewsWhile nobody wants their product or service to receive bad reviews, they do happen every now and again - so it's important for you to learn how to handle them. You should not retaliate against your customers because they were dissatisfied with your product or service. In fact, you should take it as a testament to the effect that your organization has on your customers and use it as a learning opportunity.
Yes, negative reviews are not fun but they can be used to improve your company's service and lower the number of dissatisfied customers next time around - meaning less money lost from bad customer experiences.
Even if you do everything right, there's still a chance that some of your customers will post negative reviews. This is why it's important for you to know where and how the negative reviews are posted (online review sites such as Yelp, Sitejabber - or even Facebook) and what you can do about them.
Deal with negative reviewsOnce you know which review site your dissatisfied customer chose, the next step is to assess what you can do about it. You should try to contact them and see if they'll take down or change the review; perhaps offer them something in return (such as free product or service). If for whatever reason this doesn't work, then it's time to turn to the review site and try to get the post removed.
Do not rush for 5 star reviewsAs we all know, you can buy and trade fake reviews on the Internet (and it's becoming harder for sites like Sitejabber or Yelp to detect them). Sometimes it's tempting to take this route, but do remember that it's much more important for you to have a handful of quality reviews than a ton of fake ones. After all, people can see right through fake reviews and this will only hurt your online reputation in the long run.
Monitor your digital footprintsThis is very important if you want to stay ahead of things. At the end of the day, you need to know what people are saying about your brand. Review sites can be easy places to collect this information (like Sitejabber) but if you want access to more information then it might be worth checking out social media platforms like Facebook or Twitter. Once there, use keywords that relate to your business and you'll be able to keep track of what people are saying about you and your products or services.
It’s no secret that customer reviews have a direct impact on how many products or services you sell. If you want to increase your sales, it might be time for an overhaul of the way you approach asking customers for feedback and reviews. One simple change is ensuring that all review forms are in place on your website so they can easily submit their thoughts about what they purchased from you at any point during the purchase process. Another option would be to send follow-up emails after delivery with a request for feedback through email or social media channels like Facebook messenger. No matter which tips resonate most with your business model, remember not to push too hard when soliciting positive feedback - keep things natural! You should also monitor your digital footprint throughout the year to track what others are saying about your business.