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How to optimize your webstore for search engines?

If you want to sell your products online, it is important that your website ranks highly in the search engine results page. By optimizing your webstore for search engines, you can increase the chances of showing up on a list of top websites when someone searches for a product or service like yours. There are many things you can do to improve the rank of your site and get more traffic from Google's free organic listings!

Optimize your title tags and meta description

Search engines pay close attention to the title tags and meta description of your webstore when they decide where to place you in their search results. For this reason it's vital that you optimize these elements properly.

Here is an example:
Optimized title tag: "Best Android Phones - The latest cell phones from Google, Apple & Microsoft."
Decreased title tag: "Best Android Phones"

This example shows you how the search engine sees both versions of a webstore's title tag. The first declares that this website is about 'Android phones' and the second doesn't say anything about what kind of products or services are offered. This way it is more difficult for search engines to understand what your webstore is all about and you will be ranked lower than if you optimize the title tags. Many online stores neglect their title tags and meta descriptions, but they are crucial elements of optimizing your site!

Optimize page titles

The first line of a webpage is often referred to as a 'title tag'. It is important that you use keywords that are relevant to your webstore in this title tag. If the first line of a webpage contains the targeted search term, the chance of being ranked higher by search engines increases.

Here is an example:
Optimized page title: "Reebok - Cheap Reebok shoes for men and women."
Decreased page title: "Reebok"

The first example shows you how the search engine sees both versions of a webstore's title tag. The first is much more descriptive and useful for customers because it tells them that the site offers shoes from Reebok. If customers are looking for cheap Reebok shoes, this is probably the website they will choose. The second version of the title tag does not say anything about what kind of products are offered and therefore the webstore's chances of being ranked higher than its competition decreases.

Optimize meta descriptions

Your meta description should explain what your site is all about in no more than 160 characters. This is the space that Google uses to describe your website in their search results. You should always write a meta description yourself, because if you don't it can show up empty, which will decrease the chances of being ranked higher than other sites. The best thing is to include targeted keywords at least once in your meta description.

Here is an example:
Optimized meta description: "Shoes, clothing & more online. 30-day returns & fast delivery."
Decreased meta description: "We are an ecommerce store"

If you want to optimize your webstore for search engines, make sure the title tags and meta descriptions of all pages are set up properly. A useful tactic is to use the targeted keywords in these elements, but remember that they should not be written spammy or irrelevant!

Use keywords in the URL and alt text for images, video, and other media

Another important thing to optimize for search engines is choosing the right URL structure. If your URLs are too long, they will get truncated in the search engine results page. Therefore, you should use targeted keywords in at least one of the segments - if possible in all three parts. If a link is made up of a keyword that describes a product, it is clear to search engines that this URL leads to a page with content about that product.

We recommend using keywords in the following elements:
· Page title tag for every page of your site
· Meta description of every page
· Segments of your URLs

Include keywords throughout the content on your webstore pages

Ranking is also influenced by the density of keywords that are found on a webstore page. Search engines want to understand what the topic of a webstore page is and whether or not it contains relevant information about its target keywords. Therefore, you should use targeted keywords in your product descriptions and throughout other parts of your website such as blog posts, testimonials, and FAQs.

Webstore URL: www.mywebsite.com/products
Meta description: "We offer the lowest prices on all kinds of shoes."
Optimal meta description: "Reebok - Cheap Reebok shoes for men and women"
URL segment 1: Reebok
URL segment 2: Cheap
URL segment 3: Shoes for men and women
Optimal URL: www.mywebsite.com/products/reebok-cheap-shoes-for-men-and-women

Use the keywords in these elements to help search engines connect your and your customer's interests and reach your targeted audience.

Use relevant content and limit ad words if you don't want to get penalized by Google. A good rule is not to use more than 20% ads on a page and try to avoid popups if possible. If you sell products, make sure your product descriptions and meta titles and descriptions are unique and relevant. Check for duplicate content and check if your site is crawlable by search engines.
If you want to rank higher, try to build links that are relevant and don't use too many ads on your website. The first place Google will look for the anchor text of a link is in the href attribute of an <a> (anchor) tag. It is important to make sure that the most important keywords are used in your links. If you mention your main keyword or phrase several times on your page, make sure it is also used as an anchor text for links pointing back to your website.

Make sure you have reviews from customers on each product page as well as testimonials about company services or policies.

Use keywords in image alt text and file names to help search engines find your web store. In addition, make sure you use targeted keywords in the overview section of a product page. This can be done by including it in the copy for each product card or by adding structure tags such as schema.org's Product or Offer.

Include targeted keywords in your e-mail signatures

When an email is automatically generated, you can add targeted keywords to the signature. This will help search engines understand what your company does and show customers relevant content.

Here are some examples of good practices when it comes to optimizing the title tags and meta descriptions on ecommerce webstores:
  • Place keywords at the beginning of your title tags and meta descriptions
  • Don't include unique content such as product prices, offers, promotions etc. in the meta description because these elements will be displayed by search engines directly on SERPs
  • Limit the length so that it doesn't get truncated in search engine results pages (SERP). The recommended character length is 70-100 characters or 150-160 pixels for desktop screens.
  • If necessary, use placeholder text in meta descriptions to avoid being penalized by Google. For example, you can add the sentence "Powered by Shopify" to your meta description if you don't want to write unique content for each page.


If you want your online store to be found in search engines, then you need to optimize the elements that are linked with SEO. These include title tags and meta descriptions as well as page titles for each webstore pages. You should also use keywords throughout the content on those pages and make sure they're included in image alt text, video metadata, URL paths, website design features like navigation menus or breadcrumbs, and any other media on a webpage. And don't forget about reviews from customers! Make sure every product has at least one review so people can see what others have said about it before making their decision. Include testimonials too - these may not have anything directly related to your business but if they mention a product or a service from your company, this can make a difference.

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