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How do I advertise on Google?

One of the most common questions we get is how to advertise on Google. With so many different options and platforms, it can be difficult to know where to start. In this blog, we'll discuss some of the main types of advertising that you can do with Google.


Start with a Google Adwords account

Before you can advertise on Google, you'll need a Google Adwords account. To sign up, simply click here and fill out the brief form. There isn't much to it!


Google Adwords is an online advertising service that enables advertisers to display ads on various Google platforms such as search results pages or in their YouTube videos. You can set up a campaign with only a few clicks, but in order to make sure your ads are running smoothly and effectively, it's important to know how Adwords works.


Choose your keywords and set your budget

Once you sign up for Adwords, they will ask you to choose an industry and set a daily budget. The industry you select is based on your business category; so if you are in the retail or hardware industries, choose one of those categories for easy setup.


Then you'll be asked to enter some keywords related to your product or service. Keywords are a critical part of any ad campaign, as they help to determine the audience your ads will be shown to. Try to keep it general yet specific so that you get the best traffic possible.


Finally, enter your budget. This is the maximum amount that Google will charge you each time someone clicks on one of your ads. You can spend as little or as much on your campaign as you'd like, but it's important to make sure that the money you're spending is being put to good use.


You can also set up a budget for an entire ad group. This will let you determine how much money each campaign within a group will have to spend per day in order to be active on Google.


Write compelling ad copy that includes the benefits of your product or service, not just what it is

The next step is to write a compelling ad that entices the audience. This is typically a short paragraph describing why you think your product or service is good. Google allows you to include up to 30 characters in each line of text, so make sure you make use of the space! You should also include an enticing call-to-action. This will encourage click-through to your website or location, where you can further persuade the prospect into purchasing your product with offers and discounts.


It's important to make sure that customers actually want your product before you put money into advertising it. If you get lots of clicks but don't convert visitors to clients, then there may be a problem with your product or service. Be sure to try it out with a small group before getting started on a large scale campaign.


Once you are done writing, editing, and proofreading your ad copy, simply click 'save and finish' in the bottom right corner of the page. Google will then review your ad and make sure that it is in compliance with their advertising policies.


Once you have been cleared, your ads go live almost immediately! After a few hours, Google delivers a report showing how many of your ads have been clicked on. This information can be used to determine which ones to continue running and which ones should receive more attention in the future.


Use call-to-action phrases to encourage readers to take action now

By including these call-to-action phrases in your ad, you will encourage prospective customers to click through and find out more information about your product or service.


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This is only a short summary of the process, but it should give you a good idea of what to do before, during, and after setting up your Adwords campaign. As an advertiser with Google or any other platform, it's important to be aware of the rules and regulations that Google has set up to ensure that you get the most out of your campaign.


Remember, these ads are what potential clients see first, so make sure they're as good as possible!


Create an effective landing page for visitors who click on your ads in order to make a purchase or sign up for information about your business

Include your brand name, a description of the product or service you're offering, a brief mention of what makes you better than your competitors, and an introduction to what people will get when they sign up. Do not overload your landing page with information that is unrelated to the offer on the page. This will deter users from signing up for more information or purchasing your product.


If you are using an offer with a discount, include instructions on how to redeem it. Using offers that require customers to do something reduces the chances of losing potential clients who don't understand what they have to do in order to receive the discount. Instead, you will only be drawing people who are interested in making a purchase, and when they make the purchase they are already familiar with your brand.


When creating offers, it's important that you ask for an email address. This is one of the most powerful tools you have to get people who like what they see on your landing page to become loyal customers. Every time you send a new offer or reminder about a discount, you will be able to get the contact information of all customers who have previously made a purchase. This way, instead of trying to convince people that they should like your business, you can simply market products directly to them!


All of these steps will help you get your business in front of potential customers, but there is power in the ad copy. Remember to focus on what makes your product or service valuable and not just what it does. This helps people understand why they need your offer before they even click through to read more about it. What are some other tips for writing compelling ads? Let us know! We’re happy to provide a free consultation with our team of experts that can walk you through how this process works so you can see if Google Adwords could be beneficial for your marketing strategy too.


This is only a short summary of the process, but it should give you a good idea of what to do before, during, and after setting up your Adwords campaign. As an advertiser with Google or any other platform, it's important to be aware of the rules and regulations that Google has set up to ensure that you get the most out of your campaign.

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