In order to build a website that converts visitors into customers, it is necessary to know what the internet users are looking for. In fact, it is very important to understand their intentions and wishes. It will be not enough just to offer goods and services on your page, you have also be sure that buyers will find your webpage.
For instance, you are selling pizza boxes. Thus, the first thing is to analyze your competitors' offer. Conducting a SWOT analysis of their websites will be useful for this purpose. It will be also good to conduct a market research in order to find out what people are looking for on the internet. By knowing their intentions, you are able to understand which are the topics that can interest them. For instance, if you are selling pizza boxes you might want to publish an article about how to make pizzas. People who are interested in this topic will certainly read your article and, perhaps, they will be also willing to order pizza boxes from you.
It is necessary to differentiate yourself from the competition. Try to choose a subject that is not popular on the internet among similar websites or offer something that your competitors do not provide. You can also offer additional services or community tools in order to keep customers on your website. You can also conduct surveys among users, for instance about the quality of the existing products. If you want to build a website that converts visitors into customers, it is necessary to make sure that people are able to find the webpage they are looking for. For this reason, it is necessary to choose the right keywords. Search engine optimization (SEO) can be useful for this purpose. Optimizing your website in order to reach high positions on the search engines' result pages, you are giving more chances that users will find your webpage and that they will visit it. Try to use the keywords people might use while searching for the products or services you are offering.
Create a clear and concise website
It is very important to build a website that is easy to understand and use by both, visitors and search engines. It should be as good as possible for people using any kind of devices such as desktop PCs, laptops or mobile phones. Also, avoid complicated navigation menus and try to keep the number of webpages on your website low. Every additional page will be an extra step for people who are visiting your website.
Include testimonials from people who have used your product or service
People tend to trust other people. If they find a customer who is willing to share his experience with your product or service, they will be much more likely to trust you as well. People are also much more willing to buy goods and services from those compared by ex-customers.
Make the site easy to navigate with tabs for different sections
As mentioned above, the website navigation should be easy to understand and use by both visitors and search engines. A website without a logical structure might have problems with Google rankings. Make sure your customers can easily find products or services they are looking for on your website.
One of the best ways to make it easy for visitors and search engines is to use a tabbed navigation. In this way, you will be able to group all related products or services in one place. This way, both users and Google will know where they can find each different section of your website.
Give people an incentive to sign up for your newsletter, like free samples of products or coupons
People tend to trust websites that give something free in return for their email. People are also willing to sign up for newsletters because they are expecting some kind of discount or exclusive offer in the future. If you need customers, this is a great way to get them.
Include social media buttons on every page so that readers can share what they find interesting on their favorite sites
People nowadays spend a lot of time on social media and they tend to share interesting webpages with their friends. It can be useful to give other users the opportunity to do it instantly using built-in buttons. If people like your webpage, they will probably share it and you might receive free advertising as a result.
Use images throughout the site to make it more appealing and engaging
Webpages with high-quality images are usually more appealing to most people. You can use them in every section of your website, they don't need to be related to each other. Make sure you choose the right keywords when uploading pictures online so that they will rank higher on Google and may bring you free traffic.
It’s time to put your website on the fast track to success. With these simple strategies, you can make sure that people are reading and engaging with your site instead of clicking away after a few seconds. Start by making it easy for visitors to find what they want quickly with tabs for different sections. Next, give them an incentive like free samples or coupons when they sign up for your newsletter. And last but not least, include social media buttons so readers can share what they find interesting all in one place!