FreshPop - Blog

Ways to increase conversions on your ecommerce website

No matter what industry you're in, if you have a website with ecommerce capabilities, then optimizing for conversions is an integral part of your business. With so much competition out there it's important to make sure that every aspect of your site is optimized from the images on the homepage all the way down to how quickly customers can checkout and make their purchase. Here are some ways to optimize your site for conversion rate: 

Offer free shipping

One thing that most people don't realize when they spend more money than necessary on shipping costs is that many people will not buy anything at all if they know they'll be paying too much in shipping fees. Free shipping offers are a great way to entice new customers who might not otherwise do any shopping on your website.

Use trust elements

In order to increase the conversion rate of a customer, it's important to instill some sort of trust in them. This can be done by including positive reviews from happy customers on your site, as well as testimonials or even just having photos of yourself and other employees so that they have an idea of who they're giving their money to.

Use pictures

The more pictures you have on your website, the more engaging it will be for your customers and the easier it will be for them to buy a product. When shopping for something online, many people are hesitant because they can't see or touch what they're buying, so if you have plenty of photos that represent each product, people will be more inclined to buy something without hesitation.

List benefits

Instead of listing features and then telling customers how they can benefit from them, it's best to list the benefits that a customer will receive once they've purchased your product. Also avoid using negative language such as 'won't' and instead use the word 'can.' For example, 'It won't malfunction' can be changed to 'It can last you for a long time with regular use.'

Make it simple

No matter what kind of service or product you sell, make sure that your checkout process is quick and easy. If you only have a few things that need to be selected, this can be done in one easy step. For more complex products or services, allow the customer to save their 'shopping cart' so they can go back and make another purchase later.
These are just five ways to increase your conversion rates on your ecommerce website, but they are simple ways that can have a big effect.

If you’re looking for ways to increase your conversion rates on your ecommerce website, consider incorporating these tips into your strategy. Consider reducing the number of steps in the buying process and offer free shipping nationwide. Use trust elements like security badges and logos from well-known companies or organizations. Add pictures that show off what customers will be getting when they buy from you - people love seeing their product before they order it! List the benefits of each item so potential buyers can easily compare products. And finally, keep things simple by having a streamlined checkout process with as few fields as possible; this reduces cognitive load which is an important factor when considering how much someone is willing to spend online. To get started using any of these tips, contact ecommerce developers today.

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