FreshPop - Blog

Low Conversion Rates (1 or 2%) on Webstores

When you have a webstore, your goal is make it as easy as possible to buy from you. This means that the process should be straight-forward and free from any friction points(like having to make an account etc), factors which may lead to a potential customer deciding not to buy your product.


In no small part, trust is important for this reason. And using Google Accounts as the only place where you can sign-in for buying from your webstore makes it seem less trustworthy in the eyes of your visitors(since they don't know if the account belongs to the real owner of the store, or if it has been compromised).


What is conversion rate and why is it important?

Conversion rate is the percentage of visitors to your site, who end up making a purchase. This means that if 100 people land on your page, but only 5 make a purchase, then you have a conversion rate of 5%. Obviously it's in your interest to be able to get as close to 100% as possible because it means more sales.


Having a conversion rate of only 2-3% means that 97-98 people are leaving your store without making a purchase. This is something that you definitely don't want, since it means that less sales are being made.


Low conversion rates on webstores - what can be done to change that?

There are many factors that may influence your conversion rate. The most common of which are:

- Not having the right products on sale (or not having enough),

- Visitors finding your prices too high,

- Slow website speed slowing down the shopping process for your visitors).

Now I am going to show you how you can use Google Accounts to boost your conversion rate on your webstore.


Boosting conversion rates using Google Accounts - how?

The simplest way is to use social login. Social login is the act of logging into your site using not just a username and password, but with another form of authentication aswell(which in most cases is an e-mail address).


Social login, in this form, means that the user only needs to sign-in once when they land on your site. This cuts down on the number of steps that they need to take before you get a sale(which is what we're after of course). It also removes any sort of friction point and builds more trust between you and the potential customer.


This also allows you to know who your customers are and, in many cases, it's possible to serve relevant ads/promotions to them on other websites that they visit. It can definitely be a huge help for your marketing efforts as well. Now there is one downside though: Google Accounts provide users with a single sign-on(SSO) at website they visit, and this is a problem for companies who don't want to share their customers' email addresses. But it turns out that there is a workaround - you can add Google Accounts as an option when creating your account on your webstore(there's an option in Magento under "Account Configuration").


The other way that you can use Google Accounts to boost your conversion rate is by adding the option to choose between "Sign-in with Google" and "Create new account". This will solve any privacy concerns that people may have, but it also allows them to make a fresh start when they sign up.


How to increase your conversion rates with A/B testing

A/B testing is a way of determining which version of an element produces the best results. You create two different versions and then send traffic to each one and then analyze which page is more effective in producing conversions based on their actions. For example, you could have "Login with Google" as the only option when people sign up, and then test the version that has both "Login with Google" and "Create new account". The one that gives you better conversions is the one you go with.


Conversion rate optimization(CRO)

This is a process in which you try to increase your conversion rates by using different tactics, such as: A/B testing; having the right product mix on your store; adding trust badges to the store, etc. In other words it's a systematic approach that you can implement to boost your conversions.

In conclusion - given the fact that more and more people are starting to use Google Accounts for their services, why not take advantage of this trend? Make sure to add SSO as an option when you create your account, as well as let users choose between Google and "Create new account" when they sign up.


Once you implement these simple changes into your workflow, your conversion rates will increase, which means that more people are going to be making a purchase from your webstore!


Conversion rate best practices

Using Google Accounts for social login has quite a few benefits. Among them are; better user experience, no need to create another username and password, etc. One of the pitfalls that you can run into is slow page load times. According to research , one step in the conversion funnel that contributes 45% of drop off is speed. So it's pretty obvious that if your page is slow, conversion rates will suffer as a result. To be more specific: If the site takes more than 3 seconds to load on mobile, expect a loss of conversions by over 40%.


Here are some tips and tricks you can use in order to speed things up: Optimize images; Keep CSS/ JS/ HTML to a minimum; Have faster servers. And, last but not least: You can always A/B test these changes in order to see which version produces the best results and then implement that code snippet into your workflow.


With so many different e-commerce sites and webstores out there, it's almost impossible not to get lost in the crowd. In today's ever expanding market, your site needs a unique selling point that will draw people in. And one of the best ways to do that is by providing outstanding customer service.


In today's day and age, online shopping has become a way of life. People love the convenience and ease that it brings along with it. And because of this, customer service has now become more important than ever before.


If you want to improve your conversion rate on webstores, there are a number of different things you can do. One option is using the Google Accounts service if you're not already doing so - this will help with both conversions and SEO ranking for your site. A/B testing is another great way to increase conversion rates, as well as optimizing for best practices in CRO (conversion rate optimization). There's no one-size-fits-all solution when it comes to converting visitors into customers; each company has its own unique challenges that need to be addressed. But by following these tips and making some changes, we know you'll see an improvement! What have been some successful strategies or tactics used by other businesses? Let us know in the comments below!

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