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How to best utilize social media for your Shopify store?

Social media has made a huge impact on how we communicate with the outside world, and the power of this platform cannot be overstated. In fact, statistics show that as many as 92% of people have an account with at least one social network. With numbers like those, it's no wonder brands are looking for new ways to connect with their customers through social media.

If you're a Shopify store owner, you'll want to make sure you're taking advantage of the many social media platforms out there. Each platform has its own strengths and can be used in different ways to help promote your business.

Start with the basics

Facebook, Twitter and Pinterest are the top three social media platforms among Shopify store owners. This should come as no surprise since they're extremely user-friendly, give you the opportunity to reach a mass audience and offer an easy way to measure your results. The challenge can be standing out in this very crowded space.

Use social media to grow your email list

Email is still one of the most effective marketing tactics, and social media can help you build a larger list. For example, Facebook offers an "add app" feature that allows you to connect with your customers via their email address. As well as creating a new audience from those who follow your brand on Facebook, this gives you the opportunity to communicate with them outside of the Facebook platform.

Twitter also allows you to grow your email list by adding a sign-up form to your profile. This is a great way to capture the attention of people who are interested in your brand but may not be following you on Twitter.

Use social media to drive traffic to your Shopify store

All of the social media platforms discussed so far offer ways to drive traffic to your Shopify store. Facebook, Twitter and Pinterest all allow you to create links to your products and website, which makes it easy for customers to purchase your products.

Twitter is a great platform for driving traffic to your store because of its short, concise posts. This makes it the perfect platform for promoting special offers, new products and upcoming sales.

Pinterest is another great platform for driving traffic to your store. With its focus on visual content, Pinterest is a great way to showcase your products in an attractive way. You can also use Pinterest to create boards that highlight different aspects of your business, such as your brand and employees.

Don't forget the power of Instagram
Instagram is a very popular social media platform, especially among younger generations. But don't write it off as just for teens - this platform has over 200 million monthly users, making it perfect for any business looking to grow its audience. When you create an account, you can share your Instagram feed with your Facebook followers. As well, you can add an Instagram tab to your Shopify store so customers can follow you directly through their mobile devices.

Keep your posts fresh and engaging

With all the different social media sites out there, it can be hard to come up with interesting content for each one. It's important you make an effort to create fresh, engaging content regularly so your followers stay interested.

Posting too often on some platforms is just as bad as posting too little on others. For example, Facebook users don't appreciate being bombarded with posts, while Twitter users expect frequent updates. You'll need to find a balance that works for your business and stick to it.

Post regularly and test what works

The best way to find out what content is most effective for your social media accounts is to test different types of posts. For example, try posting images, videos and links to articles. You can also experiment with different post frequencies to see what works best for your followers.

Engage with others in the community

Social media is a community of users who share ideas, content and knowledge with each other. It's important you engage with your customers to build your reputation as a reputable brand. This can be done through encouraging positive feedback, answering questions and responding to customer complaints.

By using these techniques you'll soon see an increase in traffic to your ecommerce  store. And, if you're already using social media, make sure you are using it effectively by following the steps laid out here.

Promote content on other channels, including podcasts, YouTube videos, etc...

For many Shopify store owners, social media channels are where they get the most traffic. However, if you want to bring in even more visitors to your page, consider using other forms of marketing, such as podcasts and YouTube videos. These can be used to drive traffic to not only your website but also your individual social media accounts.

To create a successful podcast, start by coming up with a catchy name and creating an interesting logo. Then, determine the format of your show. Will it be an interview-style show, or will you have guests on each episode? Once you've settled on that, start recording episodes and uploading them to iTunes and other popular podcast platforms.

For YouTube videos, you'll first need to create a channel and populate it with videos. Then, start creating videos that are interesting and relevant to your target audience. You can also promote your content on other social media sites, such as Twitter and Facebook. And, don't forget to use keywords in your titles and descriptions to help people find your videos.

Be consistent! Consistency is key for success!

If you want to see any real results from your social media marketing, you need to be consistent with your efforts. This means publishing content regularly, interacting with followers and testing different types of posts. If you can stick to a regular schedule, you'll be able to build a following of loyal customers who will help promote your brand.

Use social media to drive traffic to your ecommerce store by following the tips outlined in this blog. By using images, videos, links and engaging with others in the community, you'll be able to create a successful social media marketing strategy that drives traffic to your page. And, if you're already using social media, make sure you're using it effectively by following the steps laid out here.

Utilizing social media to grow your email list and drive traffic to your Shopify store is a great way to stay connected with current customers, as well as connect with potential new ones. There are many ways you can do this through various social networks such as Facebook, Instagram, Twitter, Snapchat or LinkedIn. The key is that it's important not only for you to post consistently but also engage in the community by following others and responding back when they reach out. This will make sure people know who you are and what products/services you offer! Remember- consistency leads to success!

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