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How to make your product page more appealing?

Do you want to increase the number of visitors on your product page? Do you want them to stay longer, spend more time on your site and share it with their friends? Then start by making sure that the first thing they see is a good one. You need to make it as appealing as possible for them. To do that, there are a few things you can try. 


One way is to use images from different angles so that customers can get an idea of how the item will look when worn or used in whichever way they choose. Another option is adding more information about the product such as its size or care instructions which might be helpful for buyers who have never seen this type of article before. Providing customer reviews also helps build trust.


By doing so, you will be able to not only attract more customers but also retain them for a long time. 


Consider a better product description

Studies show that customers who read the product description spend 120% more than those who do not. However, you have to make sure that it is appealing and that it includes all of the vital information. Make an effort to provide as many details as possible so buyers can picture themselves using or wearing the item.


Stick to a clear timeline.

Although the number of items you have on your page may be impressive, they do not necessarily attract customers who are looking to compare prices. That is why it is essential to provide a clear timeline so that customers can get a full picture of your product and its evolution.


Highlight the benefits and features

Asking buyers to look at all of the pros and cons of your product is definitely not a good idea because it will only bore them. Instead, you should show exactly why they should buy the item you are selling. Highlight its benefits and features in order to encourage them to make a purchase.


This way, potential customers will know what to expect from your product while also being convinced they should make a purchase. After all, this will help them avoid future regrets and save money in the process.


Showcase other products you have for sale

To add to that, another smart move is to showcase other items you are selling on your page by including those recommended by the manufacturer or some of your bestsellers. You can even use cross-selling to make sure your customers are satisfied with their shopping experience.

For instance, you can add a suggestion to buy items that go well together just like the products featured in this article by Akshay Kumar. To give more credibility to your product page and increase its perceived value, you should also include an image of the actor or actress you are talking about.


What's more, don't forget to include some high-quality lifestyle pictures of your product being worn by someone with a nice body and face. Not only will it add credibility by showing that the product really is good but also because studies show that we tend to associate images of people close to our age with a sense of familiarity. 


Add more photos to your listing

Finally, another good way to make your product page more appealing is by adding more photos to your listing. If possible, try to show how the item looks worn or used by someone in different settings. This will help potential buyers get a better idea of what they are buying and also improve conversion rates.


To add even more appeal, you should also showcase the item in different colors or materials. This can be done by including a link to another page where you have shared additional photos as well as any relevant information about these variations.


In addition to that, you should remember that only using lifestyle images is not enough. You also need to include other types of pictures such as close-ups and those that show the product's details. Doing so will only improve your conversions and take your product page to a whole new level!


In order to make your product pages more appealing, you should not only include images of people close to your age but also stick to a clear timeline, highlight the benefits and features of your product, showcase other products you have for sale by including those recommended by the manufacturer or some of your bestsellers, add more photos to your listing and include close-ups and detailed pictures as well.


Include customer reviews on your product page

As a general rule, you should include lots of customer reviews on your product pages. Even if you have only received 5 or 6 reviews so far, it is best to show them off because potential customers always like to know what other people who have already bought the item in question think about it.


A great way to share this information is by using an expert opinion from a celebrity or influencer you have recently worked with. For instance, if your product is featured in an upcoming film starring Salman Khan, then it is best to include a quote about this item you receive from Khan himself like the one seen below.


Never mind if these reviews are not great since there will still be others that are positive. You should always choose to display your most beautiful pictures first and those that show the items in their best light, so to speak.


Make use of a white background for your images

While sharing photos from different angles will definitely come in handy, you should also keep in mind that it is best to showcase them on a plain white background. This will help make the product stand out and look even more attractive. In addition to that, it should also go without saying that you need to take all images by yourself since those shared by other people may not always be great quality.


When it comes down to it, making your product page more appealing can be done in many different ways as outlined above. For example, you can include lifestyle images that show how your product looks when worn or used in different settings, add more photos to your listing as well as close-ups and those showing the product's details and include customer reviews ranging from expert opinions by celebrities to beautiful quotes about your product. Finally, you should remember that not all images will be perfect and that it is best to display your most beautiful pictures first.


Make sure you have the right keywords in place for search engine optimization (SEO) purposes

A lot of sellers are not aware that optimizing their product pages for SEO is just as important as making them look appealing. In fact, a recent survey showed that nearly half of all online shoppers use search engines like Google to find the products they want.


Therefore, it is best to place your most important keywords in places where potential buyers expect to see them. In the case of Amazon product pages, you should make sure that they are included in your title, subtitle and bullets points (when needed).


The same goes for eBay but there is one thing to keep in mind. You should never stick low-quality filler words like good or nice between your keywords because these may hurt your conversions and drive potential buyers away.


Add good product titles, subtitles and bullets points (when needed)

This goes hand in hand with the previous point we made as it also deals with keywords. Just like many other search engines, Amazon uses these to help provide customers with more accurate results when they do a search. However, not all products have great titles and bullets points so you need to take some time to think about how you can improve them.

Believe it or not, there are several simple ways through which you can do this and they all revolve around the keywords that have already been mentioned. For example, if your product is a pair of shoes for girls who like pink, then including these two phrases in their title and bullets points can be very beneficial.


You should also keep in mind that the search algorithms of both Amazon and eBay are different so you need to choose keywords accordingly and adjust your product titles, subtitles and bullets points accordingly as well.


Include customer reviews on your listings

Whether it is Facebook ads for selling items on e-commerce sites or simply listing your products on eBay and Amazon, adding reviews to these listings is a great way to make them more appealing. After all, this will show potential buyers that many people have already purchased your product with no negative side effects whatsoever.


However, choosing the right reviews can be challenging because there are thousands of these online and not all of them are written in a way that is conducive to conversions. That is why you need to make sure that the reviews you include on your listings sound amazing and leave a good impression, regardless of whether they were published by experts or people who have used your product several times before.


Without a doubt, making your product page more appealing to potential buyers is very important because it can determine whether or not you make a sale. While the examples we've given here are only some of the many techniques that can be used in this regard, they are among the most efficient ones and should help you get started.


Offer free shipping or discounts to incentivize customers from purchasing items

There are many ways to make customers purchase an item. One of the most common techniques used by sellers on eBay and Amazon is using discounts and free shipping incentives in order to get buyers to buy more items. In fact, a lot of research has shown that the offer of free shipping makes people much more inclined to visit your product page whenever they are surfing the web.


Offers of free shipping make people much more inclined to visit your product page

Of course, it is important to keep in mind that free shipping doesn't mean you shouldn't include any costs in your prices. After all, if you are offering customers a way to purchase multiple items without paying for them, then they will do just that and you might not make any profit whatsoever.

If you want your product pages to be more appealing, then the advice we have listed here can serve as a great starting point for this process. At the end of the day, all that matters is finding ways to attract more potential buyers because there are hundreds of other sellers who are doing the same thing.


You will need to make sure that you pay close attention to every single detail and use several techniques in order to achieve the best results possible for your business. However, the examples listed above can be very helpful in this regard because they are based on tried and true solutions that have been proven effective many times before.


In the end, all that matters is finding ways to attract more potential buyers because there are hundreds of other sellers who are doing the same thing.


You will need to make sure that you pay close attention to every single detail and use several techniques in order to achieve the best results possible for your business. However, the examples listed above can be very helpful in this regard because they are based on tried and true solutions that have been proven effective many times before.


Check if you are using the correct formatting of titles, headings, and paragraphs throughout your site; this will help with readability and navigability of your site's content.

Also check to see if you've added any images or videos that might attract readers' attention and get them interested in reading the rest of your article. Last, make sure to proofread your page. Sometimes typos can be a turn-off for some visitors; they want quality over quantity when it comes to their reading experience. Give your customers quality content and make sure to check for typos/grammar mistakes.


Offer free shipping or discounts to incentivize customers from purchasing items. There are many ways to make customers purchase an item. One of the most common techniques used by sellers on eBay and Amazon is using discounts and free shipping incentives in order to get buyers to buy more items. In fact, a lot of research has shown that the offer of free shipping makes people much more inclined to visit your product page whenever they are surfing the web.


Offer free shipping or discounts to incentivize customers from purchasing items

Of course, it is important to keep in mind that free shipping doesn't mean you shouldn't include any costs in your prices. After all, if you are offering customers a way to purchase multiple items without paying for them, then they will do just that and you might not make any profit whatsoever.



We know that there are many factors to consider when it comes to making your product page more appealing. In order of importance, we recommend considering a better product description; adding photos and customer reviews on the listing; ensuring you have relevant keywords in place for SEO purposes; offering free shipping or discounts as an incentive for people who purchase items from your site. Finally, make sure you're formatting all titles, headings, and paragraphs correctly throughout your website content so that users can easily read through what is being offered at each point of their visit! Remember these tips if you want to improve conversion rates with minimal effort.

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