Virtual reality is a new trend in the ecommerce marketing worldVirtual reality is still a new technology. As such, marketers and business owners in the ecommerce industry are always looking for new and innovative ways to market their products. Virtual reality has been growing in popularity over the last few years, which means that more and more businesses will be wanting to try it out as time goes on. If you want a piece of the action, then it's a good idea to familiarize yourself with the technology and how it works. This way, when virtual reality starts blowing up you can get ahead of the curve!
Virtual reality for ecommerce marketing strategiesVirtual reality isn't just for product-based ecommerce stores either. If you're an artist, then virtual reality is a great way to show off your work and sell it directly from your site. You can give customers the ability to explore your work up close and even see what certain paintings look like hanging on a wall. This type of virtual reality functionality is fairly new, but already seeing some growth. WordPress now has a virtual reality plugin , making it easy for any website to get in on the action. Virtual reality websites will be especially important for people who want to create an immersive experience with their work - such as musicians, painters, and other artists.
Virtual reality can also be used for marketing purposes. This is where the virtual store concept comes in handy. If you want to give your customers a chance to see what your physical store looks like without having to visit it, then commissioning the creation of a virtual reality replica would be an excellent idea. Or, if you're creating an ecommerce website that's focused on showing off a certain product (such as jewelry) then you can create an interactive experience for customers to get to know your products better.
Virtual reality is still growing in popularity, but it's already being used across a variety of markets - from education to tourism . The ecommerce industry has been quick to adopt virtual reality as well. In the future, virtual reality may become a necessary part of ecommerce websites - giving customers the ability to get up close and personal with products, explore new stores without having to leave their home, or even visit other countries for vacation!
Benefits of using VR for e-commerce marketing1. Cater to the growing mobile market:
This is a huge market that's continuing to explode, and I'm sure we've all had experiences where we discover a product via one device (mobile) and then continue our search on another (desktop). A lot of the time this means you're leaving behind potential customers - they're searching for products on their phone, but you only have the ability to show this information on desktop. This is where virtual reality comes in handy - if you want to increase conversions by showing off your products on mobile devices, then why not create a virtual reality version of your website? Customers can explore it using their phone or tablet and get more information about your site. A lot of them will be more than happy to make a purchase if they can see your product in virtual reality and read up on the benefits.
2. Ability to improve customer experience:
This is what ecommerce is really all about - improving the customer's buying experience . Customers who visit your website and get excited about a product will expect to see more of it. If they can't, then they may become frustrated and leave your site, meaning that you've lost a sale. Virtual reality allows you to take the customer on a journey through your store or website - which means that if they want to, they'll be able to get up close and personal with every single product you have to offer. This is going to increase conversions and make your customers much happier, even if they don't end up buying anything.
3. Increase engagement:
Virtual reality for ecommerce marketing gives the customer a look into what your world is like as a business owner - it's not just about showcasing products anymore! Instead, you can use virtual reality to give customers a general idea of what your website or store looks like. Of course this might not be the case if you've got an online business, but you could still create a virtual tour of your office space (if that's something people want to see). This type of engagement is definitely different than what most sites are doing right now, and it's the sort of thing that will get you noticed.
4. Provides security:
Believe it or not but virtual reality provides more than just an exciting experience for your customers - it also helps to increase trust. People want to see that a business is in a safe environment - which means showing them around in a virtual world might be a better option than putting up pictures of your office space. You can give them small details about the business, tell them something interesting about your office, etc... All of these little things will make customers feel more at ease when it comes to making a purchase or sharing their information with you.
How to use virtual reality for ecommerce marketingVirtual reality is more than just a trend for the ecommerce industry. It's also an increasingly useful technology. While 360 degree videos and virtual stores are great, there are some other ways that you can use virtual reality to better market your products online. One of these ways is by using 3D models of your products. With 3D printing gaining in popularity , 3D models will become increasingly common in the future. They give customers a better idea of what products look like, how they work, and which colors/sizes are available. This is especially true when it comes to clothes shopping - imagine shopping for pants without trying them on!
Now that we've discussed some of the benefits and uses for virtual reality, I wanted to offer up a few tips on how you can use this new technology in your ecommerce store or website.
1. Match products to locations:
One good way to use virtual reality with ecommerce is by matching your products with their locations. For example, if you own a store that specializes in outdoor gear, then take your customer outdoors with virtual reality! This means showing them what it looks like to hike along a mountain trail or camp out for the night under the stars. You can use this unique selling point to bring customers closer to products and make them more likely to purchase your items.
2. Show practical examples:
Another good idea is to show off your products in a realistic environment - this will help customers understand the practical benefits of the product, or get an idea for what sorts of situations it can be used in. This does require some creativity on your part, but it's another way that virtual reality can be used to improve customer experience.
3. Show customers how products work:
For some customers, seeing a product is not enough - they want to know exactly how it works. For example, if you're selling a watch then you might have your customers strap the virtual reality headset on and then explore a 3D model of the watch as they learn more about it. This allows them to see how the watch works for themselves, and even get a glimpse at some of its inner workings.
4. Virtual tours:
Virtual reality allows you to take customers on a virtual tour of your office space or store location - that means that if you have a brick-and-mortar location, they'll be able to click around and see what your store looks like. You can use this as a way to impress customers, all while giving them a sense of security when it comes to information sharing for payment details.
5. Let viewers explore:
Another more general tip that I have is to allow your potential customer base the chance to move around in your virtual world. This means that they'll be able to explore the different products you have on display, take a look around at your store or office space, etc... There are many possibilities when it comes to this option, and I think it's something worth exploring if you're looking for innovative ways to use ecommerce marketing.
Drawbacks of using VR for e-commerceVirtual reality has many potential benefits for the world of ecommerce. However, keep in mind that this technology is still very young and there are a few drawbacks to choosing virtual reality as your primary marketing strategy:
1. It's not yet mainstream:
One thing to consider is that it's still fairly early when it comes to VR technology - it's not yet at the point where everyone has a headset, so you might have to do some extra work in order to get your potential customers interested.
2. It can be expensive:
Another drawback of VR is that headsets are rather pricey - they'll cost you anywhere from $20-$300 depending on what kind of technology you're looking for. You'll also need to buy or build a website that is compatible with virtual reality, which can cost even more money.
3. It's limited in compatibility:
One thing to consider when you're using virtual reality is that most headsets are not yet compatible with mobile devices, so the majority of your customers will be limited to using your virtual reality website on their computers.
4. It's time-consuming:
Since VR is so new, the learning curve for developing a website with this technology can be rather steep. It requires a lot of trial and error to get it right, so you'll need to invest some serious time into getting it just right - you might want to consider hiring a professional if you don't have much experience in designing virtual reality websites.
5. You'll need other forms of marketing:
Keep in mind that while VR offers some interesting possibilities, it is not the only type of marketing that you should be using - there are many different ways to market your business, and virtual reality is only one of them. You should always mix up your marketing strategies in order to reach a wider audience and keep things interesting, which means that you shouldn't rely on VR as your primary tactic.
Is virtual reality worth trying out for ecommerce?A big part of the reason why I think virtual reality has such exciting potential when it comes to ecommerce marketing is that it immerses your customers into your product. Customers are able to see what you're selling in a way that's unique and fun, which can make them more interested in buying.
Multiple people can view the same virtual reality scene, so it works great for presentations - this ensures that everyone has the same experience as they click around. You can even allow an unlimited number of people to watch at the same time, which means that you could use virtual reality for businesses like cinemas or theaters when it comes to promotion! You also have the option of developing experiences with multiple endings depending on what path/choice your customer makes, which ensures that they'll be interested and invested in whatever you have to offer. You can also develop VR experiences that are confined within a certain time limit, which ensures that people stay interested and don't become bored.
It's also important to consider how much more fun virtual reality marketing can be, which is where the Oculus Rift comes in. This is an exciting piece of technology that offers promotion potential unlike anything else on the market - it allows customers to really get into your product and enjoy themselves while they're learning about what you have to offer.
The way I see it is that virtual reality will become more and more popular as time goes on, so you should start getting prepared for the future by looking into ways that you can use it to market your business. Virtual reality has a lot of interesting possibilities when it comes to ecommerce promotion, which is why I feel like it's worth taking a closer look at.
Virtual reality is a new trend in the ecommerce marketing world. How can you use it to make your business more successful? We’ve outlined some of the benefits and drawbacks of using VR for e-commerce marketing strategies as well as how exactly to do it. Is virtual reality worth trying out for ecommerce? It's time to take advantage of this neat technology!