Have you ever wondered how Shopify is able to find new customers? It turns out the answer is in Instagram. The company sets up ads on the social media site that leads people to a landing page. When someone clicks through, they are given an option of what type of business they want to start and then directed accordingly with more information about their choices. This technique has led them to reach over 1 million new customers and counting!
What is Shopify and what do they sell ?
Shopify is used to easily create web stores. It has many features, such as allowing users to accept credit card payments and direct shipping from suppliers, among other things. Their philosophy is that anyone can build a beautiful online store with Shopify quickly-- even if you have zero experience in building websites or running an e-commerce business. They try to help people reach their goals and help them grow in whatever they are working on through the Shopify Academy, a collection of free tutorials and guides for starting an online store.
How did Instagram ads help them find customers?
Shopify uses Instagram to create ads that lead people to a landing page. On the page, they are asked a few questions about what kind of business they want to start and then directed accordingly with more information about their choices. Their strategy is unique in that you don't have to be on Instagram at all for this to happen. Once they click through, Shopify follows up with them over email and offers them a trial of their software.
Why are Instagram ads so successful for Shopify?
Shopify's ads are successful for a few reasons. One reason is that they show personal information about the subscriber to target customers in a way traditional advertising was never able to accomplish before with such precision. It also helps that Shopify's landing page gives specific information about what kind of business people want to start based on their answers, and this information is very accurate. It's also important to note that Shopify is able to target people who are interested in a business, because the ad on Instagram and landing page both lead to their blog. On the blog, they have high-quality content about different aspects of starting your own business, which brings people back regularly for more information.
How does the creative process work for these types of ads?
Shopify creates the ads they want to target based on a few different things. First, they analyze their current customer base and segment it into appropriate groups based on where they are in their journey. Then, Shopify covers each group with high-quality content that will be appealing to them and get them thinking about entrepreneurship as an option. Lastly, they create highly-targeted ads for each group and start running them, knowing that they will reach the right kind of people based on their analysis.
How has Shopify grown through Instagram ads?
Shopify started using this method about a year ago, and the process has helped them grow from 1 million to 3.1 million customers in that same time period. They are still continuing to utilize Instagram as part of their digital marketing strategy, along with other social media sites like Facebook and Twitter.
They find success because they are able to target people based on their interests and passions. It also allows them to have a conversation with the customers that will end up purchasing from them, which is different from traditional advertising methods that blast out generic information to everyone in hopes of reaching their target audience.
This technique has made Shopify an authority on entrepreneurship and they are able to attract new business owners at a much faster rate than before.
What are some of the best practices when it comes to running an ad campaign on Instagram?
Shopify has a few best practices they follow for running successful Instagram ads. First, the only way to use this form of advertising is through Facebook. The reason is that Instagram and Facebook are owned by the same company, so targeting your customers will be much easier.
Another thing you should know about starting an ad campaign on Instagram is that it's easier to run ads that are in your niche. Shopify recommends focusing on your business and what you can offer through Instagram ads instead of creating campaigns that are too broad.
You should also create unique pictures for each ad you create, because the Facebook algorithm is based on photo quality and will notice when more than one picture is being used for any given ad. This tells Facebook that the ads are less targeted and gives them a lower ranking.
Who should consider using this type of marketing strategy in their business and why?
Shopify encourages any business to use Instagram ads, because it is a way to get your products or services in front of people who are interested and will be ready to purchase.
If you don't have much money for advertising but want to reach as many customers as possible, this is the way to go. It's also a great way to get your foot in the door when it comes to social media advertising, because you can learn about how to use Facebook ads first and then transition into Instagram.
Something else that is beneficial about using this methodology is that Shopify has data available for free so that you can see which kind of ads are most effective. This will allow you to tweak your strategy to find something that works for you!
Shopify has grown by almost 1,000% in the last year. They credit their success to Instagram ads and according to them it takes just $1 million dollars spent on advertising for a company like theirs to grow 100%. Not only is this strategy cost-effective but also very efficient as they found that there are more than 600 million people who visit social media sites every day looking for new products or businesses. In other words, if you're not using this type of marketing strategy yet, now's the time! Ready to get started? Fill out our contact form and we'll be happy to help you with your goals!